Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Bazaarvoice > Today's Millennials trust strangers more than brands.
 

Today's Millennials trust strangers more than brands.

White Paper Published By: Bazaarvoice
Bazaarvoice
Published:  Oct 15, 2012
Type:  White Paper
Length:  9 pages

Millennials represent more than just a huge market opportunity - they'll have more spending power than any other generation by 2017. They're also the bellwether for how all consumers shop - any mom who follows her teen on to Facebook is a hint to that. As early social media adopters, Millennials often understand social better than the brands trying to reach them, so they make their own rules of commerce. Millennials buy differently. Are you selling to them differently?

Bottom line: It's time for brands to catch up - or perish.




Tags : 
bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior