Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Bazaarvoice > Chief customer advocate: How social data elevates CMOs
 

Chief customer advocate: How social data elevates CMOs

White Paper Published By: Bazaarvoice
Bazaarvoice
Published:  Oct 15, 2012
Type:  White Paper
Length:  8 pages

Today's top brands put consumers at the center of the business. CMOs can lead the consumer-focused revolution by harnessing first-person data created by online consumer conversations. But smart CMOs don't keep this data to themselves. They elevate to Chief Consumer Advocate when they share these insights across the entire organization.

In "Chief customer advocate: How social data elevates CMOs," top CMOs share:

  • Social data impacts decisions for nearly all CMOs
  • CMOs use data to drive smarter decisions beyond marketing
  • CMOs believe social reveals consumer sentiment and improves brand awareness



Tags : 
bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness