Today's top brands put consumers at the center of the business. CMOs can lead the consumer-focused revolution by harnessing first-person data created by online consumer conversations. But smart CMOs don't keep this data to themselves. They elevate to Chief Consumer Advocate when they share these insights across the entire organization.
In "Chief customer advocate: How social data elevates CMOs," top CMOs share:
Social data impacts decisions for nearly all CMOs
CMOs use data to drive smarter decisions beyond marketing
CMOs believe social reveals consumer sentiment and improves brand awareness
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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