Through a website customers can interact with businesses on an individual needs basis and determine whether or not they want to contact a company. Businesses with professional and well-designed websites can help attract new customers, help inform old ones, increase sales, and ultimately improve profits.
The advertising benefits of having an online site can help any type of business, from brick and mortar stores to small chains to internet-only companies. Having a well designed website not only helps your business appear more professional but also helps to increase visibility of your products and services. A study done by Discovery states that 45% of small business owners actually have a website for their company. This means a little more than half of small business owners don't have a company website, so what are these businesses waiting for? It could be they don't know how to go about building a website, or think they can't afford a good looking website. But it is wise to remember that business websites can offer company mission statements, product descriptions, direct ordering information and the ability to contact customers directly.
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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