The competition to win the customer has never been fiercer. The time has come to focus "aggressively on e-commerce technology, particularly on multichannel and personalization technologies." To fight this battle effectively, e-sellers must give customers reasons to choose them over their competitors. They must offer customers shopping experiences that are relevant to who they are and guided by what they need. In short, e-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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