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Home > > Event Marketers: Online Video Strategy Extends Reach Beyond the Walls of Your Venue

Event Marketers: Online Video Strategy Extends Reach Beyond the Walls of Your Venue

White Paper Published By:
Published:  Sep 24, 2012
Type:  White Paper
Length:  9 pages

At the same time, online video is growing. New, video-friendly devices like iPads, smartphones, and even web-enabled televisions are dramatically increasing the hours of video being watched. Most significant is the sharp rise in the amount of time people spend watching information-rich, long-form video programs.

An online video strategy can help conference and event organizers benefit from these twin trends by:

  1. Extending the shelf life of their conferences and events
  2. Reaching global audiences defined by interest, not
  3. geography
  4. Increasing revenues through additional sponsorship opportunities and through pay-per-view access

Moreover, a winning online video strategy creates a virtuous circle that year-over-year strengthens an organizer's ticket sales and sponsorship efforts.

Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations