"In retrospect, all revolutions seem inevitable. Beforehand, all revolutions seem impossible."
Over the last year and a half, Quantcast has worked hard to figure out the new rules for a new medium. We've found that RTB campaigns perform incredibly well when executed correctly, meeting or even exceeding the hype. However, we've also learned that many original assumptions and hypotheses shared throughout the industry have turned out to be wrong.
This Quantcast point of view is our first in a series intended to explain what we've learned-the new rules of real time bidding. In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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