The world of marketing seems to become more complicated every day. There are more media channels, more data, more service providers, and more parts of the organization getting involved. But, at its core, marketing is still all about one thing - communicating with people.
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand. Most of the effort that goes into online marketing has been focused on churning through different combinations of search terms, banner ad placements, and websites searching for ways to optimize each media channel. But, online marketers are increasingly looking to focus more on people and on the audience, rather than just media.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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