Recognizing the Drivers of Growth. Converting and retaining loyal financial services customers aren't easy tasks for retail banks. In today's fluctuating economy, financial institutions continue to battle the ongoing challenges of rising customer demands, growing competition, and new customer contact channels. One solution to bridge the growing gap between banks and customers is through Customer Experience Marketing. To be successful, financial services firms must learn to develop customer-focused strategies that address all market segments, across all channels, and in real time. By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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