While many retailers today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key to retail success on multiple levels. Properly executed, an effective mobile strategy can amplify existing marketing investments, drive door wings, enhance the shopping experience, and create new customer insights. In fact, mobile is a low cost, effective, and intimate customer relationship management (CRM) channel that can empower retail marketers to engage their customers like never before.
Sound too good to be true? It's not, and this white paper will explain why.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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