Today's marketers require a lot of data in order to understand how best to position their brands for success. If research budgets were unlimited, marketers could gather every data point they needed to ensure that success. But, this is unrealistic and savvy marketers need to work within their budget to glean as much insight from lower cost data assets - such as syndicated surveys - and focus their investment in primary research where it is most needed. In this webinar you will learn how you can improve your brand marketing strategies through research and analytics by learning:
What your best customers look like
How you identify key segments in the marketplace to grow your business
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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