Eric Peterson, founder of Web Analytics Demystified shows how tag management systems (TMS) solve these problems, how businesses and marketing teams benefit from reduced costs, improved website quality, and avoiding vendor lock-in. He also advises on what to look for in a TMS. Brandon Bunker, Sr. Manager of Analytics at Sony, shares how website tagging impacted Sony before they found Ensighten's tag management system. Now Sony's digital marketing team can move faster without relying on IT, and they've increased ROI from web analytics and other marketing services, while accelerating page load.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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