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Home > IBM > Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing
 

Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing

White Paper Published By: IBM
IBM
Published:  Jul 24, 2012
Type:  White Paper
Length:  16 pages

Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report.  Download this report to see how companies are implementing predictive analytics to get these amazing results.



Tags : 
predictive analytics, target, segment, optimize marketing, marketing, analytics