Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
As technology drives new engagement in which consumers want to find new, interesting ways to interact with brands, how does an organization move from traditional engagement models to the new digital space?
Watch this on-demand webinar and discover:
The state of multichannel marketing campaigns
How to best manage brand consistency across multiple channels
How to achieve cost-effective multichannel campaigns
Best practices and recommendations
Stephen Powers, Principal Analyst, Forrester Research
Martin Coady, Director, Technical Strategy, VML
Marci Maddox, Senior Director, Product Marketing, OpenText
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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