In this paper, we discuss the importance of a company's brand, and why managing and protecting it should be a consideration at all times, in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.
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Why managing your brand is more important than ever
3 key brand management processes
Benefits of global brand management (GBM)
How GBM solutions can help organizations protect and strengthen their brands in today's digital environment
Success story: how one of the world's best-known video game producers manages its global brand and provides a consistent experience across channels
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW