Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > OpenText > Why Managing Your Brand is More Important Than Ever
 

Why Managing Your Brand is More Important Than Ever

White Paper Published By: OpenText
OpenText
Published:  Jun 06, 2012
Type:  White Paper
Length:  12 pages

In this paper, we discuss the importance of a company's brand, and why managing and protecting it should be a consideration at all times, in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.

Download this paper and discover:

  • Why managing your brand is more important than ever
  • 3 key brand management processes
  • Benefits of global brand management (GBM)
  • How GBM solutions can help organizations protect and strengthen their brands in today's digital environment
  • Success story: how one of the world's best-known video game producers manages its global brand and provides a consistent experience across channels



Tags : 
marketing, branding, opentext, social media, emerging marketing