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Home > OpenText > The Business Value of Adapting Web Content for Mobile Devices, by the Aberdeen Groups
 

The Business Value of Adapting Web Content for Mobile Devices, by the Aberdeen Groups

White Paper Published By: OpenText
OpenText
Published:  May 23, 2012
Type:  White Paper
Length:  6 pages

The rapid increase in adoption of mobile devices by consumers has elevated the role of mobile marketing to new heights within the broader multi-channel marketing mix. Yet many organizations struggle when trying to adapt their content for the mobile web.

Download this report and discover: 

  • Positive impact of mobile web content optimization on customer engagement
  • Key success factors for building mobile websites that delight customers while contributing to top-line revenue results

 

 




Tags : 
mobile marketing, web content optimization, metric-driven mobile marketing, pinch-zooming, mobile user engagement, mobile user experience