Introducing CRM 3.0, a new marketing and sales management model that integrates and extends prior approaches to CRM to unleash the potential of customer relationships.
Just as the placement of a bridge has profound impact upon the economic, cultural, and political development of the newly connected communities, the CRM 3.0 model is designed to challenge preexisting approaches to strategy, people, and technology to reevaluate them in a new light, ultimately transforming them in fundamental ways.
CRM 3.0 offers the promise of increased usability, decision making clarity, and effectiveness.
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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