To most marketers, the term 'retargeting' means 'site retargeting', the concept of placing display ads in front of people who have visited a website. This is a limited view: retargeting is in fact a much broader series of marketing techniques, and if properly understood can be used for acquisition, prospecting and competitor conquesting, not just winning back lost visitors.
Also, when using retargeting, marketers are commonly wasting media dollars by talking to the wrong people for too long and with the wrong message. The good news is that all this can be fixed quickly by following a series of basic guidelines.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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