Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > OpenText > Customer Experience Management

Customer Experience Management

White Paper Published By: OpenText
Published:  Mar 20, 2012
Type:  White Paper
Length:  28 pages

Faced with the adverse impact of economic turmoil and increasing competition, businesses are increasingly looking to differentiate themselves in the eyes of their customers through better brand awareness and capturing the voice of their customers in order to understand what drives their behavior. This study captured customer experience management (CEM) adoption trends and performance results through a direct survey of 252 organizations in September and October, 2011. The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.

Tags : 
marketing, customer experience, customer satisfaction, analytics, customer service, aberdeen