It all started with direct mail. Today, we connect with customers online and offline, and the information businesses collect has increased exponentially. The volume, velocity, variety and complexity of all this information has created the era of what experts call "big data." Predictive analytics help harness this influx of information and use it to create a competitive advantage. This paper defines predictive analytics, then details ways this type of analytics can be applied to marketing, risk, operations and more. It also includes information relevant to a wide variety of industries - from manufacturing to hospitals.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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