Media fragmentation, accelerated product life cycles, widespread globalization and growing regulatory constraints are only some of the big challenges on the road to marketing success. Traditional marketing practices - carried out in business unit silos, on desktop productivity tools and without broad context - are just not measuring up. Smart marketers are taking advantage of Internet-based collaborative technologies and analytics to improve the efficiency and effectiveness of their marketing activities. This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in a demanding and dynamic business climate.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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