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Home > Zuberance > Top 5 Myths of B2B Word of Mouth
 

Top 5 Myths of B2B Word of Mouth

White Paper Published By: Zuberance
Zuberance
Published:  Feb 11, 2012
Type:  White Paper
Length:  6 pages

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments? Discover what's fact and what's fiction in B2B Word of Mouth marketing.

Download this whitepaper and learn:

  • What role does social media play in influencing business purchase decisions?
  • How to measure B2B Word of Mouth
  • How B2B and B2C WOM compare.



Tags : 
marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance