Finding your specific target audience is - and always has been - the real key to getting great results. Technology now allows marketers to create, maintain and learn from an enormous amount of data about their customers and prospects. This paper shows marketers how they can:
Profile their best prospects and customers
Develop high-performance segmentation strategies
Build performance models
Have a resource for intensive closed-loop metrics for solicit, response and conversion data that drives reports and analytics
Create a continual process improvement program that builds new learning into each iteration of a given marketing program
A Marketing History Database gives marketers the data they need to refine their targeting. With each campaign, market segmentation can grow in sophistication. The value of customer and prospect data is enormous. A Marketing History Database is an important way for businesses to leverage that value.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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