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Home > Act-On > Marketing Automation: One Step at a Time

Marketing Automation: One Step at a Time

White Paper Published By: Act-On
Published:  Jan 23, 2012
Type:  White Paper
Length:  6 pages

This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. Topics include:

  • The two basic steps of incremental adoption.
  • Why incremental adoption is a less disruptive, less demanding transition, with a higher probability of success.
  • A step-by-step path for a successful incremental approach to adopting marketing automation, including how and where to begin, which changes have the highest potential, how to tackle the hard stuff, and the three key success factors.

The benefits of marketing automation are too important for small business to ignore. Incremental deployment makes it possible to adopt automation without a massive engineering effort...just as climbing steps is easier than climbing a steep wall.

Tags : 
act-on, marketing, marketing automation, market planning, effective marketing