Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Eloqua > Learn How to Properly Nurture Leads and Build Brand Reputation
 

Learn How to Properly Nurture Leads and Build Brand Reputation

White Paper Published By: Eloqua
Eloqua
Published:  Jan 13, 2012
Type:  White Paper
Length:  12 pages

Our Grande Guide series of e-books is all about delivering subject matter proficiency in about the time it takes to drink your 16-ounce morning coffee. This Grande Guide explores one of the most important processes in marketing: Lead Nurturing.

Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, etc.) and where they are at in the buying process. Nurturing keeps prospects engaged by providing relevant content (such as white papers or webinars) that are the best fit for their situation.

Lead nurturing is about helping buyers along in their educational journey. If done well, nurturing can build strong brand loyalty long before a prospect is ready to buy.

We'll take you through the basics of lead nurturing, and will provide with tip and tricks, as well as best practices to build a successful nurturing strategy.




Tags : 
lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing