Nearly 9 in 10 (88%) marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey conducted by DemandGen Report. Download this report and find out how marketing's ability to track key performance indicators through better analytics is emerging as a path to greatly increase the ability to impact revenue performance.
Download this report to learn:
The metrics being used to track revenue performance;
The analytics systems marketers are investing in;
The impact of lead nurturing on revenue creation;
The disparity in revenue contribution between organizations with deep measurement capabilities and those without.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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