Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Balihoo > Use the Local Web to Increase Number of Customers!

Use the Local Web to Increase Number of Customers!

White Paper Published By: Balihoo
Published:  Dec 15, 2011
Type:  White Paper
Length:  17 pages

Local marketing - i.e. communication a potential customer receives when they are at their closest point to making an actual purchase decision - is highly relevant to converting consumers with purchase intent into buyers of a brand's products.

However, most national brands who sell through local outlets don't fully capitalize on local marketing.

This guide, specifically tailored for national brands, explores the current rise of local marketing, how the "Local Web" makes it easy to reach consumers, and steps your brand can take to optimize your marketing strategy with local marketing.

Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software