Local marketing - i.e. communication a potential customer receives when they are at their closest point to making an actual purchase decision - is highly relevant to converting consumers with purchase intent into buyers of a brand's products.
However, most national brands who sell through local outlets don't fully capitalize on local marketing.
This guide, specifically tailored for national brands, explores the current rise of local marketing, how the "Local Web" makes it easy to reach consumers, and steps your brand can take to optimize your marketing strategy with local marketing.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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