This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
Welcome to the new frontier of social media marketing, where blind experimentation and misguided assumptions are on the decline and where the playbook for value creation is a lot more legible. This report explores what Top Performers are doing - and how they measure success - as they integrate social media into the overall marketing mix to power word-of-mouth marketing programs, mobilize brand advocacy, stimulate consumer participation (and actual purchase decisions) and, most importantly, enhance the value of their customer relationships.