A brilliant campfire story inspires action in its listeners.
Like whittling branches into swords to fight forest ghosts, brands can draw similar emotion from their audience.
Every organization has stories to tell. In fact, information can be dramatized to turn boring data slogs into exciting journeys that yield personal connections and changes in behavior. Energy and clarity from the narrative can alter the way audiences feel, think and act about the organization.
Here is an infographic from NCM Fathom Business Events about the importance of storytelling in organizations.