iKnowtion helped this data-rich, US automotive manufacturer by developing a test and learn strategy that identified new areas for sales volume growth, while learning how to market more strategically to its customer base.
Download the case study to find out:
How a revised test and learn strategy helped our client identify new sources of sales volume from their existing customer base
Ways to structure offers that show the trade-off between the volume and profitability they would generate
How to structure a test and learn program without compromising overall sales goals
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW