Data quality is a key component for optimum customer communications programs. In this case, our client had experienced data quality problems that affected their ability to execute these types of programs and wanted to determine if they had the appropriate tools in place to support current and future marketing analysis functions.
Download the case study to learn:
Ways to ensure you have the proper data to support highly personlized marketing programs
The process for completing an effective data assessment project
How a data assessment process and roadmap were used to determine which data elements are needed to guide business decisions
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW