Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > iKnowtion > Connecting Market Segments to Your Database Customers

Connecting Market Segments to Your Database Customers

Case Study Published By: iKnowtion
Published:  Nov 09, 2011
Type:  Case Study
Length:  3 pages

The financial services marketplace has changed dramatically in the past few years, prompting many companies to review their marketing strategies. In this case study you will find out how iKnowtion helped this client, a large financial services company, assess the retail marketplace and determine how best to offer desirable value propositions to current and potential customers.

Download this case study to find out how we divvied up a multi-state population into smaller meaningful and actionable segments and how we linked those segments to the vast number of households on the customer database.

  • Learn how our consultative exercise helped to ensure project outputs would be turned into actionable recommendations
  • Read how market research was used to create a six segment market segmentation solution
  • Find out how customer profitability was determined and used to identify product suites for each household   
  • Learn methods for accurately mapping customers to each segment

Tags : 
crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics