The financial services marketplace has changed dramatically in the past few years, prompting many companies to review their marketing strategies. In this case study you will find out how iKnowtion helped this client, a large financial services company, assess the retail marketplace and determine how best to offer desirable value propositions to current and potential customers.
Download this case study to find out how we divvied up a multi-state population into smaller meaningful and actionable segments and how we linked those segments to the vast number of households on the customer database.
Learn how our consultative exercise helped to ensure project outputs would be turned into actionable recommendations
Read how market research was used to create a six segment market segmentation solution
Find out how customer profitability was determined and used to identify product suites for each household
Learn methods for accurately mapping customers to each segment
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW