This Fortune 500 consumer goods manufacturer needed a data-driven approach for allocating customer incentives (i.e. offers) to meet their sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer in a segment in order to reach the maximum achievable sales or profit for a given campaign.
Download the case study to find out:
How to determine the "right offer"-- a discount high enough to motivate customers to buy, without being too high to sacrifice profits
Ways to generate both total and incremental sales and profitability
How a cost-effectve optimization system can be used to accurately forecast marketing campaign pro-forma
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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