Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > PR Newswire > Mastering marketing in social media: Lessons learned from Dell, IBM & Zendesk
 

Mastering marketing in social media: Lessons learned from Dell, IBM & Zendesk

White Paper Published By: PR Newswire
PR Newswire
Published:  Oct 21, 2011
Type:  White Paper
Length:  12 pages

Marketing departments are being handed the reins to spearhead and drive company-wide social media initiatives - yet there are often few established practices in place to follow to ensure success in the social media realm.

In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects. You'll discover:

  • The value that can be created from engaging with customers in social media venues - and the importance of always "listening" closely
  • How social feedback informed Dell's decision to make the transition from a hardware provider to a provider of services and solutions
  • How IBM's strategy of "listening in" for leads helped it generate $7 million
  • How Zendesk uses Twitter for customer service and support processes



Tags : 
dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content