Marketing departments are being handed the reins to spearhead and drive company-wide social media initiatives - yet there are often few established practices in place to follow to ensure success in the social media realm.
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects. You'll discover:
The value that can be created from engaging with customers in social media venues - and the importance of always "listening" closely
How social feedback informed Dell's decision to make the transition from a hardware provider to a provider of services and solutions
How IBM's strategy of "listening in" for leads helped it generate $7 million
How Zendesk uses Twitter for customer service and support processes
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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