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Home > Aberdeen Group > Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential
 

Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential

White Paper Published By: Aberdeen Group
Aberdeen Group
Published:  Oct 19, 2011
Type:  White Paper
Length:  27 pages

A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.



Tags : 
aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction