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Home > Silverpop > Update Your Scoring Model and Nurture More Strategically
 

Update Your Scoring Model and Nurture More Strategically

White Paper Published By: Silverpop
Silverpop
Published:  Sep 19, 2011
Type:  White Paper
Length:  2 pages

New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.



Tags : 
silverpop, marketing, behavioral targeting, segmentation