Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > IBM Software > Analytics Toolkit for Marketers vignette: Easily Identify the Right Customers and Improve Campaign
 

Analytics Toolkit for Marketers vignette: Easily Identify the Right Customers and Improve Campaign

Webinar Published By: IBM Software
IBM Software
Published:  Sep 13, 2011
Type:  Webinar

As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.



Tags : 
ibm, analytics toolkit, marketers, customer behavior, technology, profitability