The Social Media Pocket Guide outlines the top six objectives every company should consider having at the core of its social strategy. The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
The 6 most important social media objectives of brand awareness, customer service, event marketing, product introductions, sales and community activation
The business case for creating a social media program for each objective
Proven content strategies and sample content tactics to use in programs
Real-world social media campaign examples
The best measurement methods for determining social media ROI
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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