This white paper explores how and why online video and emerging media marketing
strategies are necessary in today's emerging digital landscape. Pharmaceutical,
biotech, research and medical device companies are learning to anticipate a shifting
online market in order to effectively communicate informational, promotional, and
educational messages. Online video increasingly allows the creation of engaging
OTC, DTC, and DTP messaging and more for use with smart phones, iPads, eLaunches,
eBlasts, webcasts and other emerging media formats that are popular with
physician and patient populations.