While organizations struggle with pressures dictated by the ongoing economic downturn, lack of marketing resources, or the need to demonstrate a return from marketing campaigns, improving annual revenue through organic growth is increasingly a top goal for most organizations.
In this Aberdeen Group whitepaper, “Effective Marketing Delivers Results for Webtrends Customers,” the research demonstrates that leveraging certain process and organizational capabilities to support marketing efforts generates greater activity for an organization’s sales channel and drives overall business growth through higher lead conversion rates.
In this whitepaper, you’ll learn about:
The critical KPIs that drive success.
The technology enablers that help marketers outperform the competition.
How Polaris improved visibility into the performance of its digital channels, fueling an increase in lead conversions.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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