To be successful at content-based lead generation, you have to create content that your audience actually wants to read, listen to or view. This may seem obvious, yet most marketers pay little heed to this critical fact.
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
Download the white paper to learn:
* Whether prospects value eBooks or consider them to be spam * How service organizations leverage demos and overviews * Why it's important to create content that focuses on each stage of the buying cycle * And more...
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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