Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Syncapse Corp. > Increasing Campaign Effectiveness with Social Media

Increasing Campaign Effectiveness with Social Media

White Paper Published By: Syncapse Corp.
Syncapse Corp.
Published:  Jul 15, 2011
Type:  White Paper
Length:  15 pages

There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America. 

Tags : 
social media effectiveness, social media campaign, enterprise social media, social media management, social media measurement