Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Bazaarvoice > CMO's Share Top Insights on the Bottom Line of Social

CMO's Share Top Insights on the Bottom Line of Social

White Paper Published By: Bazaarvoice
Published:  Jul 12, 2011
Type:  White Paper
Length:  9 pages

We surveyed top CMOs to get the real story about how they use social media. 90% of CMOs participate in three or more social media marketing activities. Here's your chance to see what's most important — and most impactful. It's true: results go far beyond increased site traffic — or even improvements in marketing. 89% of CMOs use some form of user-generated content to make product and service decisions. See how CMOs use — and measure — social media, from 2009 to 2011.

Download your free copy of "CMOs on Social Marketing Plans for 2011: What's the Real Value of the Customer Voice?" now.

Tags : 
bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content