Your retail business recognizes the value of a single customer view—but how can you achieve it when multichannel customers are hopscotching across online, in-store, call center, social media, mobile, and other channels?
This executive brief looks at using master data management (MDM) to generate a single view of customer activity across offline and online channels. Explore how MDM tackles the multichannel customer data challenge and enables you to:
Deepen customer retention and loyalty across offline and online channels
Improve marketing effectiveness by knowing cross-channel customer preferences
Increase sales revenue with targeted cross-sell and up-sell
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW