Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Kaon > Differentiate or Die: Marketing's Challenge to Create a Competitive Advantage
 

Differentiate or Die: Marketing's Challenge to Create a Competitive Advantage

White Paper Published By: Kaon
Kaon
Published:  Jul 07, 2011
Type:  White Paper
Length:  5 pages

Rising above the clatter of “me-too” marketing has become increasingly burdensome, as it is no longer obvious as to what the critical differences are found between medical, telecom or industrial product competitors. 

In this white paper, learn why the marketer’s primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.



Tags : 
kaon interactive, differentiation, competitive advantage, marketing challenge, perception, key product information, interactivity