Since our inception we have been talking about the concept of retail websites functioning like publishing sites, where consumers turn for comparison, pricing and product information. Reliance on retail sites provides unprecedented opportunity for retailers to look at their sites as media venues, and a market of "retail media" has emerged. And retail media is gaining momentum as more and more research shows the importance of retail sites in the path to purchase. By engaging shoppers in their path to purchase ? where they research brands, compare products, and ultimately buy ? retail media has become a powerful, influencing force on consumer shopping decisions.
There are many companies that offer retail media solutions. Searchandise Commerce has been a pioneer in search since 2008 and as a result, is uniquely positioned as the only retail media solution that addresses search and browse listings: the online equivalent of in-store shelf space. Searchandise Commerce provides the ability to monetize search listings by integrating pay-per-click bids into on-site search becoming a true retail search media solution. In doing so, we pioneered a subset of retail media called Retail Search Media. Think paid search for retail websites and their mobile counterparts.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW