Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > CDC eCommerce > Drive new sales to your eCommerce Channel - The Dynamic Pricing Advantage
 

Drive new sales to your eCommerce Channel - The Dynamic Pricing Advantage

White Paper Published By: CDC eCommerce
CDC eCommerce
Published:  Jun 20, 2011
Type:  White Paper
Length:  16 pages

Dynamic pricing recognizes that the right price for a product or service is not a static figure, but a shifting target that changes depending on customer attributes, stage in the product lifecycle, supply and demand, competition, and many other factors. While all merchants know this, few have effectively harnessed the power of dynamic pricing due to cost and technological complexity. This white paper will explain how pragmatic approaches to dynamic pricing—including price segmentation, online auctions, and flash sales—can be used to cost-effectively maximize revenues and optimize prices without undue technological complexity, as well as drive web traffic, generate buzz, build brand, and cement customer loyalty.



Tags : 
cdc ecommerce, ecommerce loyalty, price segmentation, flash sales, online auctions, traffic, product lifecycle, social media integration, auction solutions