Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > IBM Software > The Customer Intimacy Imperative
 

The Customer Intimacy Imperative

White Paper Published By: IBM Software
IBM Software
Published:  Jun 08, 2011
Type:  White Paper
Length:  13 pages

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage, including:  Customer acquisition focused on attracting the right customers efficiently; relationship development strategies based on customer interests and propensity to purchase; customer value and satisfaction–based retention strategy; operational excellence achieved by acting on customer insight; and product leadership based on delivering products customers want. Read this white paper to realize the full potential of your customer relationships.



Tags : 
ibm cognos, customer intimacy imperative, customer acquisition, relationship development