“How do I justify the cost of building out our mobile services?” This is a question that Forrester is fielding with increasing frequency. With offline and online revenues dwarfing the revenues derived from mobile services outside of mobile media today, consumer product and service companies must look to attribute and quantify the broader set of benefits that mobile services generate rather than simply revenues. There are three general categories of benefits: increased revenues, lower costs, and higher performance on key performance indicators driven by consumer delight with convenient services. With an emerging medium like mobile, it is difficult to forecast consumer adoption and usage — two key elements for assessing the return on investment (ROI) of mobile services. Forrester breaks down the process of calculating the ROI of your mobile initiatives into four key steps — identifying benefits, estimating the value of the benefits, calculating costs, and building a model — to help justify the resources you need for mobile without getting lost in the details.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW