In 2010, Forrester reviewed the website user experience of sites in six industries: banks (Canadian and US), discount retailers, health plans, marketing software vendors, PC laptop manufacturers, and wireless carriers. An analysis of the results surfaced common user experience problems, including missing content and functionality, inefficient task flows, and illegible text. Despite overall poor performance, we uncovered best practices that firms in any industry can view as lessons for building better website user experiences. To improve the online user experiences they offer, and in the process differentiate from competitors, firms should follow the principles of Scenario Design, emphasize usability fundamentals, and move toward a future where site content is customized, aggregated, relevant, and social.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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